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Isaac Hess

Digital Advertising Professional

About

Isaac Hess is a former left handed baseball pitcher who played for seven years professionally, all after receiving a total hip replacement at the young age of 19. The adversity he faced while playing baseball created the work ethic and tenacious drive that he now carries in his day to day professional digital advertising career. He still enjoys teaching and motivating young players that desire to pursue a path in the game.

Digital advertising appealed to Isaac during his baseball career while being on the road on long bus trips to different cities and searching for a way to make supplemental income to the $600/mo he started out making in his first year in the minor leagues. He began cultivating his entrepreneurial side by diving into web development and studying the marketing tactics of top brands as much as he could. His early interest in the internet as well as his connection to the mental strategy and awareness that is necessary to succeed in the game of baseball has made for an easy and energetic transition into the evolving digital advertising wilderness.

  • Name: Isaac Hess
  • Date of birth: August 8, 1985
  • Zodiac Sign: Leo
  • Birthplace: Phoenix, AZ
  • Favorite Game: Baseball
  • Favorite Word: Champion
  • Favorite Quote: "The greatest leaders speak little."

Skills

A Team Player

Exhibiting a wide array of talents, Isaac is a valuable asset to any digital advertising team he has the good fortune of being part of. His number one focus and skill is maintaining a consistently positive attitude in the work place amongst his peers as well as the clients he serves.

Project Management

Expert, 5 years

Google Products

Seasoned Veteran, 8 years

Wordpress Development

Battle Scarred, 6 years

Technical Expertise

Advanced, 5 years

Always Building Value

The primary contribution that Isaac brings to any team is his ability to lead people and create cohesive communication amongst his team in a positive and motivating way that is conducive to a champion level of production and attention to detail. This goes for the production team that he works directly with, along with the clients for whom he takes part in producing amazing projects. His talent to cultivate, maintain, and strengthen relationships with clients are of great value in the confusing and commonly misinterpreted world of digital advertising.

Isaac understands advertising at a macro level, and he knows what it takes to create successful campaigns from the technical side of things to the relationship management necessary to keep clients in the know so that they can uphold a high level of trust in not only him, but the agency which he represents.

Isaac has experience in managing a portfolio of over 50 clients in his digital advertising career. He is well aware that client management and expectation setting is the most important part of any digital campaign. Overseeing monthly advertising budgets from $1k/mo to $50k/mo, he knows what it takes to keep a client on board with his agency by providing excellent service through the following necessities of client retention:

  • Setting correct clients expectations during on board process
  • Creating strong client relationships
  • Creating consistent reporting schedules
  • Maintaining weekly and/or monthly client communication

Responsive Development

Isaac has the ability to install and configure WordPress, work with beautiful user friendly themes, upload and configure necessary plugins, and implement design and development for a wide variety of different types of websites. This comes with mobile first in mind and a responsive approach, so that any website build he creates looks beautiful on all devices.

Project Management

Isaac has the ability to manage website projects from start to finish, whether he is the person designing the site or the one managing the team that is in charge of designing the site.

Deployment

There are many different tasks that go into the final deployment of a new website, from thorough testing of the site’s design and functionality, to page load speed, and implementation of creating back ups and managing server and database settings on the back end. Isaac has the skill set to see a project through all the way to final completion and deployment of a new website.

Isaac has over six years of experience working in the world of Search Engine Optimization and deployment of effective digital advertising campaigns. This includes a quality, creative, and intelligent strategy of Social Media Management as well.

He knows there is no magic bullet when it comes to creating a quality portfolio of organic rankings and an overall online marketing strategy. He is very knowledgeable and aware of the tremendous amount of planning and strategy it takes to create a successful SEO project. Here are a few of the areas that he is well versed in:

  • Google Analytics
  • Google Search Console
  • Google My Business
  • Conversion Rate Optimization
  • UX/UI
  • Yoast SEO
  • Facebook, Twitter, and Instagram

Isaac is a certified Google Adwords expert. He has worked with a portfolio of over $1M annual spend combined in both Adwords and BingAds, and has a wealth of experience in the following aspects of the paid search space:

  • Keyword Research
  • Campaign Builds
  • Google Search
  • Google Display
  • Google Remarketing
  • Conversion Tracking
  • YouTube PreRoll

Email Marketing is an integral part of any successful online marketing campaign. Isaac has a wealth of experience overseeing content creators who curate valuable content for clients. From auto responder email campaigns, to weekly, monthly, and seasonal email campaigns, he knows how to implement, test and relay value of the effectiveness of email campaigns for clients. He has technical experience in creating campaigns himself, as well as managing content teams from start to finish, through the following email marketing services:

  • MailChimp
  • Constant Contact

Experience

Championship Program

Isaac has been working in and exploring the vast wilderness of the Digital Advertising world for over 8 years, ever since purchasing his first Mac computer. (Mac for life.)

His skills are extensive ranging from the technical side of production to relationship management of large clients. His vigor and tenacity are unmatched in the industry, and he enjoys doing the best work of his life one day at a time.

Helix House

Project Coordinator

2011 - Present
From client management and growth/up-sales, to reporting and technical implementation of campaigns, Isaac is in charge of a wide range of responsibilities on a day to day basis. The small agency setting is one that has proven to be a great fit for Isaac’s style and personality.
MADE Baseball

Owner/Operator

2013 - Present
MADE Baseball is a baseball instruction program designed by Isaac Hess to build character in youth players by teaching them the values of the game, as well as the importance of health and fitness and integrating championship habits into their everyday lives.
Pro Baseball Player

Left Handed Pitcher

2007 - 2013
Playing professional baseball was Isaac’s lifelong dream, and one that he was blessed to experience for a long and experientially fruitful seven years. He played on over 11 teams in five different countries and won four championships during his career. When looking back on the path that he was fortunate to experience, he wouldn’t change a thing.

Education

Learning Journey

Life is about experiences and learning from those experiences. Here are a few of the places from which Isaac has learned.

Shadow Mountain High School, Phoenix, AZ

General Education

1999 - 2003
With a strong focus on getting the most out of his high school years, Isaac was intent on being an involved in many different activities during this phase of his life. He challenged himself consistently by taking as many advanced and AP classes as he could, while also being involved in student government, and playing 3 sports each year.
South Mountain Community College, Phoenix, AZ

General Education

2003 - 2004
Attending South Mountain was an excellent experience for Isaac. His main reason for choosing to attend a community college out of high school, rather than a four year university, was to focus on pursuing his life long dream of playing baseball. Due to an arm injury during his senior year, his choices were limited as to what schools were recruiting him to play baseball. SMCC turned out to be an excellent stepping stone for both his education and baseball career.
Washington State University, Pullman, WA

Spanish Focus

2004 - 2005
After being a full ride scholarship to play baseball at WSU, Isaac’s dream of playing Division 1 baseball had been fulfilled…until he realized his fate of not being cleared to play with the school due to a pre-existing hip condition. He was devastated to learn that his baseball career may have had come to an unexpected end, but his year at “Wazzu” was a memorable one nonetheless. During this time he learned a great deal about himself and what he would be willing to do in order to persevere towards accomplishing his goal of continuing to play baseball.
University of Arizona, Tucson, AZ

Regional Development

2005 -2007
Once Isaac’s path had shifted gears and he learned he would need a total hip replacement in order to continue playing baseball, he transferred to his 3rd college at the U of A to pursue a new journey. This was the beginning of his new baseball career and the two years he experienced in Tucson were two of the best years of his young life. Graduating in four years after transferring schools twice, and having the chance to do so as a Wildcat, was a very fulfilling accomplishment for Isaac.

Contact

Get In Touch

Isaac is always happy to connect with progressive and motivated individuals. Feel free to reach out.

Phone
Available upon request
Email
isaac@isaachess.me

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Isaac Hess

Positive.
Motivated.
Resilient.
Champion.